After seeking out a marketing partner online, Lindsey connected with Derek & the Horizons Digital team. The team conducted an audit of their current accounts, an analysis of their competitors and talked with Lindsey about what was working, what wasn’t and what needed to improve. It was clear, after following this process, that The Fabric Snob had some great potential but lacked an overall digital strategy. With all that in mind, the team dialed down the ideal customer and wrote, created and optimized a complete Facebook, Instagram and Google advertising strategy. The results: They earned over $1,057,000 in revenues after spending just $47k on their digital ads. A WHOPPING 22.32X return on ad spend (ROAS)! This allowed Lindsey to focus on building a strong team around her, enabling her to take herself ‘out’ of the business. And… spend more time with her family throughout the week and camping throughout Manitoba on weekends!