Case studies

Brooke and Zoe, founders of Park & Fifth, came together while working at Kit and Ace, but soon realized that the corporate lifestyle wasn’t for them. They joined forces with Jenny to create bridesmaid dresses that were not only sustainable, but also something to cherish beyond the wedding day. Sustainability has always been at the forefront of their business model. Despite their dedicated efforts in managing their marketing campaigns, they faced challenges in achieving their desired outcomes, which unfortunately required a substantial investment of their time and resources. They soon recognized the need for a digital marketing expert to help them develop a solid strategy that aligned with their business goals.

After enlisting the Horizons Digital Marketing team, they found the experts they needed. An audit was conducted to identify areas of strength and weakness in their brand strategy, website, and ads. The team built a comprehensive omnichannel strategy, including retargeting campaigns and competitive analysis. Results: They earned over $9 million in revenue after spending just $1 million on their digital ads – an 800% ROAS! This allowed them to focus on different, higher-level, areas of the business. And spend more time traveling and touring around BC’s beautiful interior.

“HDM’s work on Instagram and Facebook ads in just 3 months helped us immensely boost our online sales revenue! They bring the spunk and pizzazz to digital advertising that we were missing!”

The idea to start The Fabric Snob came to Lindsey after developing a love for sewing and a passion for great fabric. What started off as simply sourcing out fabrics for herself and a few friends has slowly grown into a team 10+ that serves tens of thousands of customers across North America. However, they were relying on organic sales (SEO, Facebook Groups and word of mouth) to increase sales. Lindsey wanted some serious growth and the growth from their current strategies just wasn’t cutting it. She tried running ads herself but, with 3 kids and a farm full of animals she found she didn’t have the time, or desire, to effectively run digital ads.

After seeking out a marketing partner online, Lindsey connected with the Horizons Digital team. The team conducted an audit of their current accounts, an analysis of their competitors and talked with Lindsey about what was working, what wasn’t and what needed to improve. It was clear, after following this process, that The Fabric Snob had some great potential but lacked an overall digital strategy. With all that in mind, the team dialed down the ideal customer and wrote, created and optimized a complete Facebook, Instagram and Google advertising strategy. The results: They earned over $1,057,000 in revenues after spending just $47k on their digital ads. A WHOPPING 22.32X return on ad spend (ROAS)! This allowed Lindsey to focus on building a strong team around her, enabling her to take herself ‘out’ of the business. And… spend more time with her family throughout the week and camping throughout Manitoba on weekends!

“This has honestly blown my mind and I am scrambling to get enough fabric in!”

As a mother of 4, Michelle was appalled after realizing how many toxic ingredients were in the bath and beauty products she was using on herself and her babies. After experimenting and creating new products for her and her family to use, Michelle’s friends and neighbours in the community started asking for the products – and Beauty From Bees was born. However, she was relying largely on local word of mouth and large wholesale orders to increase sales. This led to slower growth than Michelle wanted. After hearing about some success other businesses were having with paid ads, Michelle was excited… but had no idea where to start.

After talking with the Horizons Team, Michelle was confident that she had found the perfect team to help. Although they had not previously run digital ad campaigns, the team audited their current website, traffic sources and did a deep dive into competitive analysis. To capitalize on existing website visitors, the team created and launched retargeting ads. The team thought telling Michelle’s story, through her point of view would resonate with other moms across Canada, and they were right. The results: Beauty From Bees has generated over $176k in revenues after spending just $47k on their digital ads. A 3.71X return on ad spend (ROAS)! This allowed Michelle to focus on building strategic partnerships and a team around her. And… being a mother of 4, spend more time with her family throughout the week and actually taking time off on weekends!

“We have done our biggest months of sales since we brought the HDM team on.”

Justin and Dan, the passionate founders of Heartbreak Run, drew inspiration from their love of running in Boston to start their business. With early success in two storefronts, one in Boston and the other in Chicago, they were eager to get into the online market. Their early endeavors in managing digital ads themselves were not as fruitful as they had hoped, and it became clear that this was not their area of specialization. They soon realized that in order to achieve their goal of scaling their business online, they needed the help of a team of experts. Enter Horizon Digital.

With the Horizons Digital Marketing team on board, Heartbreak Run felt confident that they were in good hands. The team conducted an in-depth audit of their existing accounts, website, and digital advertising efforts, and developed a robust omnichannel strategy that included competitive analysis and retargeting campaigns. The results were astounding – the brand achieved over $2 million in revenue, while only investing $550k in digital advertising, yielding an incredible 4X ROAS! This outstanding performance allowed Heartbreak Run to not only expand its reach but also to focus on other important aspects of its business. They’ve been able to add two new locations and take time to explore the breathtaking running trails that inspired their brand’s inception.

“Our 4X ROAS with $550k spend is astounding! Horizon Digital’s comprehensive strategy was exactly what we needed to scale our business.”